Here are my favorite five URL shortener's in no particular order. These are among the most popular URL shortener's out there, and they offer features like stats, tracking, and integration with some of the most-used Twitter dashboards.
1. bit.ly
Bit.ly is the most popular and one of the oldest URL shortener. It offers instant tracking, stats, and the ability to have vanity URLs that signify your brand (for example, we use mbist.ro for our parent company, Mediabistro).
2. goo.gl
Goo.gl is the official URL shortener from Google. It’s one of the newer URL shortener's on the block, but it’s becoming quite popular on Twitter. It allows you to track when your shortened URLs were created and how many clicks they’ve received.
3. Owl.ly
This is the official HootSuite URL shortener, which can be used as a stand-alone shortener on the web, or while logged on to the HootSuite dashboard on the web or mobile.
4. Deck.ly
This is the official TweetDeck URL shortener, which can be used on the TweetDeck desktop application, Android and Chrome (with support for iPhone and iPad forthcoming). Deck.ly allows you to write tweets longer than 140-characters and either display them within TweetDeck or link to them within another Twitter platform.
5. Su.pr
Su.pr is StumbleUpon’s official URL shortener. It allows you to syndicate content to StumbleUpon, Facebook and Twitter at the same time, suggests the best time of day to post, and allows you to schedule posts in the future.
The following 3 URL shortener's might not be ultra popular, but they deserve an honorable mention in this list for offering some innovative features (or just having a really cool name).
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